Monday, 29 November 2010

How Does Your Music Magazine Target Its Audience?


Q magazine is an alternative music magazine aimed prodominatly at people in their 30's and 40's. The front cover has the magazine name at the top right hand sinde meaning that it is the first thing you look at. It is also large and on a red background, again in order to draw the eye straight to it.
This issue has a small label over the magazine name which tells you that is is a 'bumper' issue. This has the effect of making the consumer feel like they are getting more for their money so they are more likely to buy the magazine.
Madonna features on the cover. A close-up of the singer, with her name in red capital letters across the line of the lower third of the page, this use of the rule of thirds is probably used to make the magazine look more aesthetically pleasing. The red capitals almost shout at you about who the main interview is with in this issue.
The cover also has a banner at the bottom of the page advertising the free 70 page special booklet about women in music. The picture used is of a young and attractive woman in a slightly domineering pose. This could be to show how sexy women in music are and to appeall to the male audience (which is the majority of the target audience for Q Magazine). Or, on the other hand it could be to show the power and success of women in music and to appeal more to female consumers and pursuade them to purchase the magazine.
The theory of male gaze is used extensively on this cover. This can be shown by looking at either picture used in this issue. The picture of Madonna shows her wearing lots of make-up, in a sexy pose, the picture is also probably extensively airbrushed to make her appear more attractive. The picture for the Women In Music portrays the woman as a sexual object, with her legs open... However, it does counteract this slightly by talking about 'girl-power' below. This has the effect of women seeing them as icons and idols and perhaps buying the magazine in order to learn how to be so successful...

No comments:

Post a Comment